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If you implemented several store views in your Magento shop (let’s say for French and English), if you implement a new router, he will be associated to this views.

Ex: In Magento’s default behavior,

your-store.com/my_router # KO 
your-store.com/fr/my_router # OK 
your-store.com/en/my_router # OK

The solution to this problem is to implement custom routing. Inchoo wrote an awesome article about it.